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Category ยท AI sales tools

AI sales tools for startups.

Magpie's sales category leans toward what early-stage and small GTM teams actually use day-to-day. Outbound automation (Smartlead, Lemlist, Reply, Instantly), AI SDRs (11x, Regie, Artisan) and signal-based prospecting (Persana, UserGems, Common Room). Category leaders like Gong, Outreach and Salesloft score low on SME-Fit because of contact-sales pricing. They sit at series_a or growth on the stage filter so the early-stage filter does the work rather than an outright exclusion.

18 tools in this category. Curated and scored by Magpie's six-dimension rubric.

Jack Phillips
Audited by Jack Phillips ยท Updated June 19, 2026

18 tools

  • Apollo.io

    B2B prospecting with AI sequencing

    SalesBest in class
    Score
    4.6
    Pricing
    $49/mo
    Stage
    MVP โ†’ Growth
    Features
    APIFree tier
  • Reply.io

    AI cold email sequencer with Jason AI SDR

    SalesBest in class
    Score
    4.6
    Pricing
    $60/mo
    Stage
    Seed โ†’ Growth
    Features
    API
  • Lavender

    AI email coach for sales reps

    SalesRecommended
    Score
    4.3
    Pricing
    $29/mo
    Stage
    MVP โ†’ Series A
    Features
    API
  • Lemlist

    Multichannel cold outreach platform

    SalesConsider with caveats
    Score
    3.9
    Pricing
    $39/mo
    Stage
    MVP โ†’ Growth
    Features
    API
  • Clay

    GTM research and enrichment with AI

    SalesConsider with caveats
    Score
    3.8
    Pricing
    $149/mo
    Stage
    Seed โ†’ Growth
    Features
    API
  • PhantomBuster

    Sales automation and LinkedIn scraping

    SalesConsider with caveats
    Score
    3.7
    Pricing
    $69/mo
    Stage
    MVP โ†’ Growth
    Features
    API
  • Instantly

    Cold email at deliverability scale

    SalesConsider with caveats
    Score
    3.6
    Pricing
    $37/mo
    Stage
    Seed โ†’ Series A
    Features
    API
  • Smartlead

    Cold email outreach at scale with unlimited mailboxes

    SalesConsider with caveats
    Score
    3.6
    Pricing
    $39/mo
    Stage
    MVP โ†’ Growth
    Features
    API
  • Persana AI

    Agentic prospecting with 75+ buying signals

    SalesConsider with caveats
    Score
    3.5
    Pricing
    $85/mo
    Stage
    Seed โ†’ Growth
    Features
    API
  • Regie.ai

    AI sales engagement and Auto-Pilot agents

    SalesConsider with caveats
    Score
    3.5
    Pricing
    $89/mo
    Stage
    Seed โ†’ Series A
    Features
    API
  • UserGems

    Champion job-change tracking and AI prospecting

    Sales
    Score
    3.5
    Pricing
    Contact
    Stage
    Series A โ†’ Growth
    Features
    API
  • Default

    Inbound RevOps automation platform

    Sales
    Score
    3.4
    Pricing
    $250/mo
    Stage
    Seed โ†’ Growth
    Features
    API
  • Twain

    AI email coach for cold outreach

    Sales
    Score
    3.2
    Pricing
    $19/mo
    Stage
    Solopreneur โ†’ Seed
    Features
  • Gigacatalyst

    White-label AI builder for SaaS sales and CS teams

    Sales
    Score
    2.7
    Pricing
    n/a
    Stage
    Idea โ†’ MVP
    Features
    API
  • Artisan AI

    Ava, the AI BDR

    Sales
    Score
    2.5
    Pricing
    Contact
    Stage
    Seed โ†’ Growth
    Features
    API
  • Nexuscale AI

    Sales autopilot that replaces the SDR stack

    Sales
    Score
    2.4
    Pricing
    $59/mo
    Stage
    Seed โ†’ Growth
    Features
    API
  • 11x.ai

    Alice, the AI SDR

    Sales
    Score
    2.3
    Pricing
    Contact
    Stage
    Seed โ†’ Growth
    Features
    API
  • Starnus

    Your AI employee in sales

    Sales
    Score
    2.0
    Pricing
    $55/mo
    Stage
    Seed โ†’ Growth
    Features

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