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Lavender
AI email coach for sales reps
RecommendedAPIZapierSOC 2
Audited by Jack Phillips · Updated June 2026
Overall score
4.3/ 5
SME fit4/5
per-seat pricing + free trial
JTBD3/5
moderate JTBD clarity
Integration5/5
API + Zapier + 8 integrations
Trust4/5
mature, founded 2020
Quality5/5
4.8 on G2 (170 reviews)
Compliance4/5
SOC 2 + GDPR
About
Lavender is an AI email coach that scores sales emails in real time inside Gmail, Outlook, Salesloft, and Outreach. It suggests improvements for tone, length, and personalization and uses prospect data to recommend talking points.
Best for: SDRs and AEs wanting real-time AI coaching to improve cold email reply rates.
Pricing
Free
- Monthly
- Free
- Annual /mo
- Free
- Billing
- per_user
- Notes
- 5 emails/month; basic AI coaching; email scoring
Starter
- Monthly
- $29
- Annual /mo
- $23
- Billing
- per_user
- Notes
- Email scoring; AI coaching; basic analytics
Pro
- Monthly
- $49
- Annual /mo
- $39
- Billing
- per_user
- Notes
- Advanced personalization; detailed analytics; priority support
Teams
- Monthly
- $69
- Annual /mo
- $55
- Billing
- per_user
- Notes
- Team analytics; shared templates; collaboration
Enterprise
- Monthly
- n/a
- Annual /mo
- n/a
- Billing
- per_user
- Notes
- Unlimited features; custom AI scoring; priority support · Contact sales
| Tier | Monthly | Annual /mo | Billing | Notes |
|---|---|---|---|---|
| Free | Free | Free | per_user | 5 emails/month; basic AI coaching; email scoring |
| Starter | $29 | $23 | per_user | Email scoring; AI coaching; basic analytics |
| Pro | $49 | $39 | per_user | Advanced personalization; detailed analytics; priority support |
| Teams | $69 | $55 | per_user | Team analytics; shared templates; collaboration |
| Enterprise | n/a | n/a | per_user | Unlimited features; custom AI scoring; priority support · Contact sales |
Key features
- Real-time email scoring
- AI personalization assistant
- prospect data lookup
- team coaching analytics
- mobile email optimization
Integrations
GmailOutlookSalesloftOutreachHubSpotSalesforceApolloLinkedIn
Trust & compliance
- Stage range
- MVP → Series A
- Founded
- 2020
- Status
- active
- SOC 2
- yes
- GDPR
- yes
- Data residency
- us
- External rating
- 4.8 on G2 (170 reviews)
- Last verified
- Jun 2026
Reviews
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