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Clay

GTM research and enrichment with AI

clay.com ↗
Consider with caveatsAPIZapierSOC 2
Jack Phillips
Audited by Jack Phillips · Updated June 2026
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Overall score

3.8/ 5
SME fit1/5
tiered pricing with step cliff + free trial · technical setup
JTBD4/5
solid named JTBD
Integration5/5
API + Zapier + 8 integrations
Trust5/5
mature, founded 2017
Quality5/5
4.9 on G2 (200 reviews)
Compliance4/5
SOC 2 + GDPR

About

Clay is a data enrichment and prospecting platform that lets revenue teams build lead lists by combining 100+ data providers with AI agents in a spreadsheet interface. Users can scrape, enrich, and personalize outbound campaigns at scale without code.

Best for: Growth and RevOps teams building custom enrichment and outbound workflows.

Pricing

  • Free

    Monthly
    Free
    Annual /mo
    Free
    Billing
    flat
    Notes
    100 data credits; 500 actions

  • Launch

    Monthly
    $185
    Annual /mo
    $167
    Billing
    flat
    Notes
    2500 data credits; 15000 actions · New 2026 plan

  • Growth

    Monthly
    $495
    Annual /mo
    $446
    Billing
    flat
    Notes
    6000 data credits; 40000 actions · New 2026 plan

  • Enterprise

    Monthly
    n/a
    Annual /mo
    n/a
    Billing
    flat
    Notes
    Custom credits; SSO; dedicated support · Contact sales; $30k-$154k annual

Key features

  • 100+ data provider waterfalls
  • AI research agents (Claygent)
  • spreadsheet-style workflows
  • CRM enrichment
  • email outreach automation

Integrations

HubSpotSalesforceApolloLinkedIn Sales NavigatorOutreachSalesloftSlackGmail

Trust & compliance

Stage range
Seed → Growth
Founded
2017
Status
active
SOC 2
yes
GDPR
yes
Data residency
us
External rating
4.9 on G2 (200 reviews)
Last verified
Jun 2026

Reviews

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