← Back to all tools

Category · AI-native CRMs

AI-native CRMs for startups.

Most CRMs are bolted-on AI; Magpie filters to genuinely AI-native ones. Attio leads the category with composable data models and per-seat pricing. Close is the established choice for outbound-heavy teams. We've explicitly left Salesforce, HubSpot, and Pipedrive's AI add-ons out — they fail the AI-native test (legacy products with shipped AI features rather than AI products).

7 tools in this category. Curated and scored by Magpie's six-dimension rubric.

Build your own stack

Want a stack tuned to your work, not just a category?

Tell Magpie what you do and we'll match tools across build, comms, productivity, and your industry — not just one category.

Build my stack