Category · AI-native CRMs

AI-native CRMs for startups.

Most CRMs are bolted-on AI; Magpie filters to genuinely AI-native ones. Attio leads the category with composable data models and per-seat pricing. Close is the established choice for outbound-heavy teams. We've explicitly left Salesforce, HubSpot, and Pipedrive's AI add-ons out: they fail the AI-native test (legacy products with shipped AI features rather than AI products).

8 tools in this category. Curated and scored by Magpie's six-dimension rubric.

Audited by Jack Phillips · Updated June 19, 2026

8 tools

Close
The CRM built for fast-growing sales teams
CRMBest in class
Score
4.6
Pricing
$19/mo
Stage
Seed → Growth
Features
API
Visit site
Freshsales
AI CRM for SMBs with Freddy AI
CRMBest in class
Score
4.6
Pricing
$11/mo
Stage
MVP → Growth
Features
APIFree tier
Visit site
Pipedrive
Sales-focused CRM with AI assistant
CRMBest in class
Score
4.5
Pricing
$14/mo
Stage
MVP → Growth
Features
API
Visit site
Attio
AI-native CRM with MCP for the next era of companies
CRMRecommended
Score
4.3
Pricing
$34/mo
Stage
Seed → Growth
Features
MCPAPI
Visit site
Folk
Lightweight relationship-first CRM
CRMRecommended
Score
4.1
Pricing
$19/mo
Stage
MVP → Seed
Features
API
Visit site
HubSpot Breeze
AI built into HubSpot CRM
CRMConsider with caveats
Score
4.0
Pricing
$9/mo
Stage
MVP → Growth
Features
MCPAPIFree tier
Visit site
Lightfield
AI-native CRM with complete customer memory
CRM
Score
3.0
Pricing
$36/mo
Stage
Seed → Growth
Features
MCPAPI
Visit site
Affinity
Your next deal is in your network
CRM
Score
2.6
Pricing
Contact
Stage
Seed → Growth
Features
API
Visit site

Build your own stack

Want a stack tuned to your stage and function?

Tell Magpie what you do and we'll match tools across build, comms, productivity and your industry.

Build my stack