Category · AI-native CRMs
AI-native CRMs for startups.
Most CRMs are bolted-on AI; Magpie filters to genuinely AI-native ones. Attio leads the category with composable data models and per-seat pricing. Close is the established choice for outbound-heavy teams. We've explicitly left Salesforce, HubSpot, and Pipedrive's AI add-ons out — they fail the AI-native test (legacy products with shipped AI features rather than AI products).
7 tools in this category. Curated and scored by Magpie's six-dimension rubric.
Close
The CRM built for fast-growing sales teams
$19/mo·MVP → Series A
Freshsales
AI CRM for SMBs with Freddy AI
$11/mo·Solopreneur → Series A
Pipedrive
Sales-focused CRM with AI assistant
$14/mo·Solopreneur → Series A
Attio
AI-native CRM with MCP for the next era of companies
$34/mo·MVP → Growth
Folk
Lightweight relationship-first CRM
$19/mo·Solopreneur → Seed
HubSpot Breeze
AI built into HubSpot CRM
$9/mo·MVP → Growth
Affinity
Your next deal is in your network
Contact·MVP → Growth
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