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Free tier is demo-only: no genuine product access before a sales call.
Overall score
2.6/ 5
SME fit1/5
enterprise sales only
JTBD4/5
solid named JTBD
Integration3/5
API
Trust5/5
mature, founded 2014
Quality1/5
no public rating
Compliance2/5
compliance unknown
About
Affinity is a relationship intelligence CRM purpose-built for venture capital, private equity, investment banking, and family offices. It auto-captures email and calendar activity to build a live pipeline of warm introductions — used founder-side too for mapping investor networks during a raise.
Best for: VCs, dealmakers, and founders running an investor pipeline who want their email/calendar to auto-build a live map of warm introductions instead of maintaining a CRM by hand.
Pricing
Demo only
- Monthly
- n/a
- Annual /mo
- n/a
- Billing
- per_user
- Notes
- Per-seat pricing; quoted by team size and product mix · Contact sales — not SME-friendly self-serve.
| Tier | Monthly | Annual /mo | Billing | Notes |
|---|---|---|---|---|
| Demo only | n/a | n/a | per_user | Per-seat pricing; quoted by team size and product mix · Contact sales — not SME-friendly self-serve. |
Key features
- Relationship intelligence (mines email + calendar)
- Auto-data capture
- Deal pipeline + reporting
- Contact enrichment
- Salesforce sync
- Mobile app
- Open API
Integrations
SalesforceGmailOutlookSlackLinkedIn
Trust & compliance
- Stage range
- Seed → Growth
- Founded
- 2014
- Status
- active
- SOC 2
- unknown
- GDPR
- unknown
- Data residency
- unknown
- External rating
- n/a
- Last verified
- Jun 2026
Reviews
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